As the sales manager at West Shore Fire, Joel has shown a strong commitment to introducing Fire-Dex products to departments throughout Michigan. Before becoming the sales manager, Joel served with Nunica Township Fire Department for over 20 years, retiring as Chief. Alongside his 25 years of fire service sales experience, Joel’s dedication to his support staff has helped make West Shore Fire a committed Legacy Dealer. Over the past four years, he has continued to show his dedication to the Fire-Dex Family. When Joel isn’t making big moves at work, you can catch him traveling with his wife Cheryl, and spending time with his family. 

We look forward to Joel's successes in 2021!